Video Production FAQ


Embarking on a video production journey can feel like navigating uncharted waters.

To make the process smoother we’ve compiled answers to some of the most common questions we receive in this handy Video Production FAQ.

If you have a query that’s not covered here, please don’t hesitate to get in touch.

How much does a Video cost?

This is the question we get asked the most & sadly there’s no one-size-fits-all answer.

Each video project is unique, with the investment required varying based on factors like complexity, duration & filming requirements. We always give people a fair price based on what an individual brand / project specifically needs.

We can give a rough starting price for a production package – currently around £3500 – but like to get into the details of what a client specifically needs to achieve before putting any concrete figures together.

At Fettle, we’re very good at using our industry experience to help deliver long-term value for your investment.

How much input do we need to give?

Some types of project (i.e product/service explainer videos) will require a little more input than others.

Client input, and communication in general, is very important for us to ensure we create a product that’s suitable for your use. After you get in touch with us to start the process of creating a video, one of the first things you’ll receive is a ‘New Client Questionnaire’ for us to find out as much about your company as possible.

This helps to make sure we know what direction is best to take with your project and lets us create a ‘roadmap’ for the work ahead.

Do you offer Video Production for Social Media?

Absolutely! Our Video Production Services are tailored to fit the unique requirements of each specific social media channel a client of ours might be targeting. Whether it’s a 15-second Instagram story, a Facebook ad, or a YouTube tutorial, we can create the content that will help you connect with your audience.

We make sure to ask the right questions throughout the production process. What’s the end goal? Brand awareness, lead generation, building a community?

We then align the content we produce with your objectives for maximum effect.

What Video Production Services do you offer?

Fettle Digital offer a comprehensive range of services, all built around our considerable experience in the video production industry.

Corporate Videos: These are perfect for internal & external communications, training, or showcasing your company’s culture and values. We craft professional, polished videos that speak to your audience.

Promotional Videos: Have a new product or service you want to shout about? Our promotional videos are designed to highlight the best features, benefits & unique selling proposition of what you’re offering.

Commercials: TV, Cinema or online – We blend our creativity with a strategic approach to ensure your ad not only looks great but also delivers results.

Event Coverage: Hosting a conference, seminar or corporate event? We can provide coverage to capture a full range of highlights, keynotes, interviews & more.

Training / HR Videos: Need to train staff or onboard new employees? Our Training / HR videos are clear, concise and engaging – ensuring your message is communicated effectively.

Documentaries and Brand Stories: Every brand has a story. We help you tell it through compelling documentary style videos that build an emotional connection with your audience.

Explainer Videos: Simplify complex ideas with an animated or live action explainer video. They’re perfect for introducing new concepts or educating your audience about your products and services.

Social Media Content: Short, snappy, and engaging – our social media videos are tailored to fit the platforms where your customers are & drive engagement.

My Agency needs some Video Production services. Can you help?

Of course, we can! Collaborating with agencies is one of our favourite things to do. We understand the unique challenges agencies face – tight deadlines, high client expectations & the need for flawless execution in every project.

We love nothing more than getting a creative brief & bringing it to life!

A lot of our agency work is on a ‘white label’ basis, giving people a seamless extension of their agency brand. We can adapt to various workflows and collaborate closely with an internal team. Whether you need us to take the reins or work under your direction, we’re flexible and ready to bring our experience to the table.

Over our careers we’ve worked with a wide variety of sectors. Our extensive experience means we can handle most types of subject matter, providing engaging content that resonates with an audience.

Whether it’s a single video or a series of campaigns, we have the resources to scale our services according to your needs.

How disruptive will filming be at my location? 

We are always as considerate as possible while working on location.

Part of the pre-production process involves visiting intended filming locations (a.k.a a ‘recce’), and noting any potential technical challenges, so any risks / disturbances can be mitigated in advance.

We’re used to being in environments like factories and offices where we have to work around the day-to-day running of the business without getting in the way.      

What Camera Equipment do you use?

For both Video & Stills work we have a range of Sony cameras in house.

Our current kit list includes FX3, FX6 & FX9 bodies which we pair with a range of G Master Lenses. We also have a range of Canon Cine Prime lenses & a Canon CN7 zoom for various filming situations.

We can record 4k internally (our default for regular filming days), or record a RAW signal onto one of our Atomos monitor / recorders when we need to capture the best image data.

When a project requires we have access to a wide variety of Arri & RED camera kit for commercials / higher end promo shoots.

For still photography work our in house camera system is based around the legendary Sony A7R MKIV. This gives us staggeringly good quality 61MP images to work with for our clients.

What Post Production Editing Software do you use?

All of our main edits are completed in Adobe Premiere Pro – It has been the most consistent NLE software for us over the years & is used across the industry.

We can work with Avid Media Composer files, and round-trip if required between the two platforms.

Colour Grading is carried out using Davinci Resolve Studio, either on our in house systems or at one of our post house partners.

I’m looking for a Video production Company near me. Do you travel?

Yes! Our work has taken us all over the UK & around the world.

We’re used to dealing with Carnets & moving kit between countries on a shoot, as well as partnering with local production services.

Any projects that involve us picking up a tan while filming are always welcome!

How long should a video be?

The intended use / audience for your video will be one of the main determining factors for the length of your video content – there is no ‘hard and fast’ universal rule.

Can we use the raw footage you shoot for more than one video?

Yes, as long as you’re a client the raw footage from your shoots will be available to be used across as many projects as you need!

How many rounds of changes are included?

Normally three, depending on the project. Numbers of changes are detailed in your production paperwork.

Do you film Weddings / Birthdays / Bar Mitzvah’s etc ?

No we don’t – Fettle Digital is a B2B (‘Business to Business’) supplier. There might be someone in our extensive list of industry contacts who we could put you in touch with though. Drop us an email & we’ll let you know.

We’re running an event and need short turnaround video content. Can you do that?

Yes! We can provide mobile edit & play-out systems for your event. 

Content can be generated in many ways throughout an event to be used on social media channels, played out on screens at the venue, live streamed etc.

I have existing footage / camera files that need editing, can you help?

If you already have some raw material for a project then our post-production services – include editing, colour grading, sound design & special effects – can give your footage a professional finish.

It’s important to note that the calibre of the final product will be very much dependent on the quality of the footage supplied & the format it is in.

If the footage is on film or tape based media (such as DigiBeta, HDCam, BetaSP etc), then there will be a little extra work associated with digitising the footage onto our edit systems, but we’ve not yet found a format we haven’t been able to work with! 

How long do you store the project files for?

As long as you’re an active client we will keep all the files associated with your projects available for use. For our past clients we generally archive finished videos and the project files, depending on the long term storage space that requires. 

What’s the first step for starting a new video project with Fettle Digital?

Fillout our contact form or drop us an email at hello@fettledigital.co.uk & we’ll get back to you as soon as possible!


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